In part one of this two part blog series, we looked at why "bricks-and-mortar" retailers are embracing Digital Transformation in order to compete with the new breed of online retail giants.
In part two, we look at the specific challenges Digital Transformation is throwing up for the high street, and how these challenges can be addressed.
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According to the latest PwC report, about 14 shops are closing every day in the UK as the high street faces one of its toughest seasons in five years. It’s no secret that the convenience of online shopping has been challenging retailers for some time now. With the world of technology ever changing, retailers need to adapt in order to keep up with both their immediate competitors and the wider industry.
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